Putting it into production – March 2006

It’s all very well to have a good idea. The real hurdle is turning that idea into reality. The third at abrahams event brought together a group of individuals who have turned concepts into reality and developed quantifiable marketable products.

Gary Elliott of Elliott Wood Partnership was the engineer responsible for devising the structural framework for Antony Gormley’s Quantum Cloud, which stands outside the Millennium Dome.

Stephen Cherry is one partner of Harden Cherry Lee, the London architectural practice responsible for the micro-compact home, a short-term energy-efficient dwelling ideal for city stop-overs.

After graduating from the Royal College of Art London in 2003 Matthias Megyeri took the design world by storm with a vicious but cute range of security products under the banner name Sweet Dreams Security. He explained how he turned an observation about Britain’s growing demand for safety combined with obsession with all things sickly sweet, into a new line of products stocked at Paul Smith.

Alan Arnett presided over the evening, which took place at 43 South Molton, a private members club, restaurant and boutique night club for creatives.

The event was photographed by Ben Rigby and illustrated by Asari Fukushima.